Casey Sherman — A Fool for a Client

In this episode, I speak with Casey Sherman, director of crisis communications at Regan Communications Group. If the name Casey Sherman sounds familiar, it's because he's an award-winning journalist and bestselling author. Some of his books include A Rose for Mary, Black Irish, Black Dragon, Bad Blood, The Finest Hours, Animal, and Boston Strong. During our conversation, Casey shares his thoughts on why businesses should always seek professional advice when interacting with journalists and explains how journalists go about poking holes in stories.