Cash flow issues? Ciaran O’Donnell, founder of the Virtual FD, gives simple three-step solution to help businesses understand their finances and plan better

How do you forecast your finances effectively during a time of economic uncertainty?  Ciaran O’Donnell, founder of the Virtual FD, joined us on the second day of Elite Business on 12 March as the keynote speaker for the Financial Management talk, teaching business leaders how to manage their finances better. He spoke about why it is important to set ‘alarms’ for your cash flow, and why forecasting is the bread and butter of financial management. He also revealed the importance of understanding the factors that lead up to cash flow problems, and how to combat them before it is too late.