Cashmas in July: Turn Q3 Inventory Into Q4 Cash

Stale inventory and thin cash flow are the two things that show up in nearly every Q3 conversation we have with ecommerce brands. In this episode, Richard Gaffin and Randall Thompson break down Cashmas in July, a CTC framework for turning slow-moving inventory into real cash before Q4 bets get expensive.Topics covered:Why Q3 is the lull that destroys Q4 setupThe cash event data: $156K Q3 cash generation led to 42% YoY Q4 growthHow to wrap inventory in a narrative instead of slashing pricesWhat CTC builds in a 30-day Cashmas event (creative, email, media, narrative)The awareness effect: Q3 ad spend primes Q4 buyersWhy the brands that moved inventory early felt momentum, and the ones who waited felt flatKey stat: Brands that ran Q3 cash events saw Q4 growth of 42% to 67% YoY. Brands that did nothing averaged -8% to +11%.Cashmas in July: https://commonthreadco.com/pages/cashmas-in-julyShow Notes:Your free LTV audit is waiting at smile.io: https://bit.ly/4bKlMCvExplore the Prophit Engine: https://commonthreadco.com/pages/prophit-engineThe Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have