Casino Ads, Influencers & Surrogate Promotions: Why Marketing Is Changing in India

Casino and betting promotions in India are changing fast. From celebrity endorsements and influencer reels to surrogate ads during major sporting events, online gaming marketing has become one of the most debated topics in the country.In this episode of Spice Up Your Game: India’s iGaming Podcast, we explore why regulators, platforms, advertisers, and creators are paying closer attention to gambling-related promotions. We discuss how offshore betting brands use surrogate campaigns, why influencer disclosures matter, and what Indian players should understand before trusting flashy ads, bonus claims, or “easy win” promises.We also look at the role of ASCI guidelines, government advisories, social media platforms, and responsible advertising standards in shaping the future of iGaming marketing in India.This episode is for listeners who want to better understand how casino advertising works, why it is becoming more regulated, and how to spot the difference between genuine information and risky promotion.