Cask vs Keg: How to Manage Both Without Confusing Drinkers

Can a brewery build strong cask and keg brands without confusing drinkers? 🍺In this episode of Branding for Breweries, Tim Weaver talks with Giles Mountford, Head of Brand at Hall & Woodhouse (the team behind Badger and Outlan) about how they’ve successfully balanced two distinct beer brands for two very different audiences.You’ll learn:– Why Outland exists as its own brand– What cask and keg drinkers really want– How packaging design influences shopper confidence– What to consider before expanding into new formats– Whether cask can win over younger drinkers– The most overlooked challenge of running two brands side by sideThis episode offers an unfiltered look at how to balance heritage and innovation, and what every brewery can learn from it.🎧 Listen now and start thinking differently about how you manage your beer portfolio.#BreweryBranding #CaskBeer #CraftBeer #BeerMarketing #BreweryStrategy #BrandingForBreweries