Caso Caterpillar
from Emprendedores e innovadores
Importancia del uso de varias fuentes de información para una toma de decisiones eficaz por parte de la gerencia. Marketing aplicado. Dar un mensaje a la medida es posible si se puede reconocer las características particulares de cada grupo objetivo, y en función a esto la estrategia. Tomado del texto Investigación de mercados de Malhotra.
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This episode is 3 minutes long.
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This episode was published on December 2, 2016.
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