Cassandra Grey, Founder and CEO Violet Grey

Hollywood glamour can seem unattainable, but Cassandra Grey puts that glitz within reach with Violet Grey. The luxury beauty company curates the top makeup products in one space. Every product on their website and in their gorgeous Melrose store is rigorously vetted by their prestigious Violet Code, a group of magazine editors, makeup artists and designers who rank their favorite brands. Sophia and Cassandra discuss Cassandra's hippie days in Asheville, North Carolina, the challenges of merging content and commerce, and the brilliant marketing strategies of Beanie Babies.