Cassandra Hili | PR Is a Power Move – How to Build a Brand That Lasts Longer Than a Viral Moment

In this episode of the Power Of Women Podcast, Di Gillett is joined by Cassandra Hili, Founder & Director of Curated Agency, an award-winning PR and communications firm built on storytelling, strategy and authenticity. Cassandra shares how she turned a teenage health blog into a PR platform by harnessing the power of community and vulnerability. Together, they explore what it really means to build a personal brand that endures, the truth about earned vs paid media, and how founders can maintain visibility without selling out their story. New podcast episodes drop every Monday to power your week. Be the first to catch inspiring interviews, empowering stories, and thought-provoking conversations.✔ Subscribe on YouTube: https://www.youtube.com/channel/UCeuAx74qUBrHxaQPEnxRpTw?sub_confirmation=1✔ Follow on Spotify: https://open.spotify.com/show/4hUXLl9Oc8xSSmR652wP3c?si=554c1a25f0e848a8✔ Follow on Apple Podcasts: https://podcasts.apple.com/us/podcast/power-of-women-podcast/id1735659590✔ Follow on the website: https://powerofwomen.com.au/podcast/Who is Cassandra Hili?Cassandra Hili is a an Australian PR professional and entrepreneur, and the Founder & Director of Curated Agency (formerly Millennium Communications). Launching her first agency at 22, she’s become one of Australia’s most recognised young leaders in integrated PR and marketing—featured in the 40 Under 40 AU Business Elite Awards.Find Cassandra at:Website https://www.curatedagency.com.au/ Connect with Di & engage with Power Of Women: LinkedIn https://www.linkedin.com/in/di-gillett-power-of-women/Instagram https://www.instagram.com/power_of_women_podcast/Contact https://powerofwomen.com.au/contact/ ⭐If this conversation lit a spark please share the episode and help spread the stories that prove women are never to be underestimated.Your ⭐⭐⭐⭐⭐star review on Apple Podcasts or Spotify keeps these stories alive. Credits:Audio Editing + Sound Design: Daryl Missen - https://vinilo.com.au/Executive Producer: George Donikian: https://www.donikianmedia.com.au/ Disclaimer: https://powerofwomen.com.au/podcast-disclaimer/ 💫Subscribe to the Power Of Women Podcast and leave a review⭐⭐⭐⭐⭐🤝 Interested in collaborating or a sponsorship partnership with Power Of Women Podcast. I’d love to hear from you. Hosted on Acast. See acast.com/privacy for more information.