Cassie & Christina | BELLA+CANVAS | Shirt Show 325

Cassie and Christina from BELLA+CANVAS join us to talk about where the brand has been, where it’s going, and why things feel new and exciting again. Cassie shares how she found her way into the industry and takes us through her 18-year journey with B+C, while Christina gives us the perspective of someone coming up on two years with the company during a pretty major new chapter.Topics of discussion include: how lessons learned at early jobs can follow you through your career, trade show etiquette of yesteryear, educational campaigns, company culture, curating your offerings, B+C shifting gears with more modern garment styles and weights, their biggest garment expansion yet coming in 2027, printer resources, and our inability to do laundry properly.🔗 All Our Links: https://linktree.com/shirtshow