Cassie McDaniel: How Medium eliminated its PM function and started moving faster

This is a preview of a premium episode. Visit our Substack to get access to the full episode: https://designbetterpodcast.com/p/cassie-mcdaniel Cassie McDaniel, Medium’s head of design, is someone with a clear vision for how a design team should work. She believes team members should have a breadth of skills, craft should be the foundation of product design, and experimentation is important in both work and workflow. To that end, Cassie and the leadership team at Medium recently made what some might see as a controversial decision: They eliminated product management. The result? They are moving faster than ever. We chat with Cassie about what led to this decision—and why it might not work for all teams, how she thinks about balancing Medium’s legacy of thoughtful design while moving the product forward, and how writing can help you advance your design career. Bio Cassie McDaniel brings nearly 20 years of design leadership across agencies, her own studio, nonprofits, and high-growth startups. Currently the Head of Design at Medium, in her previous role as Product Design Director at Lattice, she led Insights & Analytics and Engagement, partnering with cross-functional teams to deliver humane, impactful digital experiences that drive business results. Cassie excels at building and mentoring teams, championing customer-centric culture, and solving complex problems at scale. She combines curiosity, empathy, and kindness with a relentless focus on execution—especially on mission-driven initiatives in creativity, environmental advocacy, and ethical product design. *** This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer. Aquatru: We’d like to think our tap water is clean and healthy, but for so many there are impurities and chemicals that can be detrimental to our health. We’re big fans of AquaTru, makers of reverse osmosis filtration systems for your countertop or under sink. Get 20% OFF any AquaTru purifier at AquaTru.com with discount code DESIGNBETTER. If you're interested in sponsoring the show, please contact us at: [email protected] If you'd like to submit a guest idea, please contact us at: [email protected] BioPremium Episodes on Design Better Learn more about your ad choices. Visit megaphone.fm/adchoices