Casting Vision with the Monroe Motivational Sequence Ft. Vinca LaFleur

Every business owner needs to be able to cast a compelling vision — to employees, partners, potential buyers, and successors. But most owners have never been taught a proven framework for doing it persuasively. Vinca LaFleur, Executive Director and COO of West Wing Writers and former White House speechwriter to President Clinton, joins Pat and Corby to introduce the Monroe Motivational Sequence — a five-step model for structuring any persuasive communication — and explain how business owners can apply it to everything from team meetings to leadership transitions. A master class in communication from one of the most accomplished strategic communicators in the country.  Guest: Vinca LaFleur, Executive Director & COO, West Wing Writers | Former White House SpeechwriterConnect with guest: westwingwriters.com/team/vinca-lafleur/“We want you to help you build a business that is sellable and exit successfully on your own terms and conditions.” - Pat EnnisConversations that move you closer to a regret-proof exit. Subscribe To The Channel By Clicking HERE!Learn more about working with Pat and Walter at ennislp.com Connect with Pat: linkedin.com/in/pat-ennis-25b4a111/Connect with Walter: linkedin.com/in/walter-deyhle-cpa-abv-cff-maff-cexp-cepa-57386614/#PatEnnis #WalterDeyhle #ExitReadinessDISCLAIMER: The information in this presentation is provided as education only. Neither the presenter nor ENNIS Legacy Partners is engaged to render legal, accounting, or other professional services. Consult a qualified professional for advice specific to your situation. ENNIS Legacy Partners assumes no legal liability for any loss related to information contained in this presentation.