Castor beans: Establishing a niche crop enterprise

Lesedi Moseki, an agricultural economist and founder of iGroVest Group, discusses building a niche agribusiness from the ground up. From leaving formal employment just before lockdown to starting castor bean production with virtually no capital, Lesedi shares the realities of agripreneurship. He unpacks why farming is not a quick path to wealth, why emerging farmers should explore untapped and scalable niche markets, and how collaboration can help build sustainable, black-owned agricultural industries. This conversation offers practical insight for farmers looking to diversify, innovate and grow beyond traditional commodities.