“Casual Content”: 4 Types of Content to Build a 6-Figure Online Fitness Business episode artwork

EPISODE · May 15, 2026 · 28 MIN

“Casual Content”: 4 Types of Content to Build a 6-Figure Online Fitness Business

from Ripped Open · host Karina Ripps

I’ve built two 6-figure businesses, and neither was built by going viral.In this episode, I'm breaking down the exact four types of content that built everything, once as a run coach, and now as a business mentor for health and fitness coaches.No massive audience required. No daily posting. No Gymshark aesthetic (IYKYK).Just four types of casual content, done consistently, by someone who actually has something to say!I’m covering all four and how they can work together to create an ecosystem that builds know, like, trust faster than ANY viral post ever could.This is the episode for the coach who's been overcomplicating content and needs to hear that simply being YOURSELF is enough.⬇️ CONNECT WITH KARINA:APPLY TO PRIME: https://www.karinaripps.com/prime-applicationCUSTOM INQUIRY FORM: https://www.karinaripps.com/custom-inquiry-mentorshipFREE TRAINING - How to Build $10K Months: https://www.karinaripps.com/offers/hX2qfsvz/checkout Instagram: ⁠https://www.instagram.com/ripps_ontherun/⁠

Episode metadata supplied by the publisher feed · Published May 15, 2026

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“Casual Content”: 4 Types of Content to Build a 6-Figure Online Fitness Business

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