CAT-alogues & DOG-alogues: Pet Marketing

This week, we talk about Pet Marketing.The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no object.We’ll listen to a pet food campaign that had dogs conduct a symphony orchestra.We’ll flip through IKEA’s CAT-alogues and DOG-alogues.And we’ll explore Dolly Parton’s “Doggy Parton” fashion line.We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.