Cat Holt - Brand Is Business

Cat Holt is a marketer, brand strategist, and business consultant whose path has woven together creativity, psychology, digital innovation, and a relentless curiosity for how people think and behave. She is also the CEO of Coologee, the marketing firm I co-founded with her.Cat started out as a painter, a musician, and a psychology major fascinated by human behavior. That combination eventually took her into the world of advertising during the dot-com boom, where she became the rare strategist who could bridge brand storytelling with data-driven digital performance. Over the years, she had senior roles at major agencies and Fortune 50 company, building a reputation for connecting emotional insight to measurable business impact.In our conversation episode, we dive into her leadership journey — from the mentors who shaped her, to the philosophy that guides her today, and we discuss our own partnership, the evolution of our business, and the core belief that drives our work: Brand Is Business — the idea that brand isn’t a logo or a campaign, but the full 360-degree expression of how a company operates, behaves, and makes decisions.Contact Dino at: [email protected]:al4ep.comcoologee.comAdditional Guest Links:Substack: Brand Is Business: catholtcoologee.substack.com/ LinkedIn: linkedin.com/in/catkolodij/Authentic Leadership For Everyday People / Dino CattaneoDino on LinkedIn: linkedin.com/in/dinocattaneoPodcast Instagram – @al4edp Podcast Twitter – @al4edp Podcast Facebook: facebook.com/al4edpMusicSusan Cattaneo: susancattaneo.bandcamp.com