Catalina Hoffman: Fighting the Nos

Catalina Hoffman Muñoz-Seca, created the revolutionary “Hoffman Method” at only 26 years old, which changed the industry’s understanding of elderly care. Since then, she’s been appointed president of SECOT, awarded the Prince of Girona Foundation Award, and founded the Catalina Hoffman Holding Group. She’s also been in the top 100 Women Leaders in Spain and the top ten CEOs. Throughout her career, she’s always aimed to use her cognitive science background and entrepreneurial skills to aid elderly people and their families and to challenge our understanding of what “old” really means.   Do you have any thoughts? Please email us at [email protected]. We post new episodes every Monday. “The Health Technology Podcast” is produced by Herminio Neto, hosted by Christine Winoto, and engineered by Andrew John Rojek.