Catarina Portas, from A Vida Portuguesa: identity, soul and craftsmanship

Catarina Portas, the founder of A Vida Portuguesa, a store that celebrates and revives iconic Portuguese brands and products, shares her journey from journalism to entrepreneurship, from the opening of the first shop to a showcase at MoMA Catarina Portas explains the importance of the swallow as a Portuguese icon and how A Vida Portuguesa is not about nostalgia but about identity and pride. She also shares her favourite Portuguese qualities and how consumption can drive change in local economies.See omnystudio.com/listener for privacy information.