Catarina Portas, from A Vida Portuguesa: identity, soul and craftsmanship

from The Heart & Hustle of Portugal · host Tony Gonçalves

Catarina Portas, the founder of A Vida Portuguesa, a store that celebrates and revives iconic Portuguese brands and products, shares her journey from journalism to entrepreneurship, from the opening of the first shop to a showcase at MoMA Catarina Portas explains the importance of the swallow as a Portuguese icon and how A Vida Portuguesa is not about nostalgia but about identity and pride. She also shares her favourite Portuguese qualities and how consumption can drive change in local economies.See omnystudio.com/listener for privacy information.

What this episode covers

Catarina Portas, the founder of Vida Portuguesa, shares her journey from journalism to entrepreneurship

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Catarina Portas, from A Vida Portuguesa: identity, soul and craftsmanship

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This episode was published on May 2, 2025.

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