Catch a Fire: The Blaze and Bust of the Canadian Cannabis Industry with Ben Kaplan

The industry, culture and use of marijuana in Canada has transformed over the past decade as the substance was legalized in 2018 and billions of dollars were on the line. In this episode of Books in 5, the author of "Catch a Fire: The Blaze and Bust of the Canadian Cannabis Industry" joins us to detail the build-up to this major moment, the policy dynamics in the nation's capital regarding health & safety and the entrepreneurs & influencers who hoped to cash in on the moment. With unparalleled access to the major protagonists and keen understanding of the critical events, Catch A Fire reveals how the legal cannabis industry developed in Canada.Ben Kaplan is a writer and editor who worked at GQ, New York Magazine, and the National Post. Originally from Brooklyn, Kaplan is a founder and editor of KIND Magazine, distributed in Canada’s legal weed shops, and the owner of iRun, the country’s largest running magazine. His writing has been published in the New York Times and Spin, and he is a frequent television commentator. He lives in Toronto.https://www.dundurn.com/books_/t22117/a9781459754652-catch-a-fireX:@iRunningBenhttps://x.com/irunningben?lang=ko