Category Creation with SaaStock's Emily Byford

In today’s episode, Ryan chats to Emily Byford, Content Marketing Manager at SaaStock.We discuss SaaStock’s pivot from one of the premiere in-person SaaS conferences to an entirely online event in the wake of COVID-19; we dig deep into category creation, by way of Emily’s work at would-be category king Akkroo, and explore the role content plays in conceiving, evangelising and owning an emergent category; and we wrap-up by discussing the differences between agency content marketing, and working in-house at a startup.---Show LinksSaaStock Remote, June 10th - 11th (Get 20% off with discount code ANIMALZ-20)Follow Emily on TwitterEmily's reflections on category creation