Category Creator Archetypes: Part 2

In this episode... We unpack the rest of our list of The Six Category Create Archetypes. And this time it’s through a lens you might not expect. We already covered The Inventor, The Overlooked, and the Second Act. Now we dive into The Emergent, The Better, and The Huckster. Why Are Category Archetypes Important? Because archetype determines strategy which in turn determines success. Once you know your archetype the path forward becomes clear and things start to flow. What Happens if You Fail to Define Your Archetype? If you miss your archetype, you could miss your whole category. If you move forward with a bad strategy, and waste a year or more executing against it, you may never get a second chance. Want to Learn More? Sign up for our newsletter at goldfront.com/categoryfirst, and see our category design and brand work at goldfront.com.