EPISODE · Sep 30, 2025 · 32 MIN
Category Managers Tell Horrible Stories
from ARCast
Send us Fan MailNot all stories are “once upon a time” fairy tales. The great ones have the power to make individuals feel something, and act. Helen Hepworth believes many category managers are missing the mark with their storytelling, using 2,000-year-old structures with no real plan in mind. Changing your approach could significantly differentiate your company and your career, so don’t miss this episode!
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Category Managers Tell Horrible Stories
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This episode is 32 minutes long.
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This episode was published on September 30, 2025.
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