Category Strategy vs. Brand Strategy
from Category First Hosted by Josh Lowman
Josh answers listener questions about category creation. What’s the difference between category design and brand design? Why do startups undergo category design shortly before their IPO? Our category launch didn’t have the impact we hoped for. And our CEO doesn’t understand their new category. Where do we go from here? Submit questions and subscribe to our newsletter here: categoryfirst.substack.com
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Frequently asked questions
How long is this episode of Category First?
This episode is 15 minutes long.
When was this Category First episode published?
This episode was published on November 29, 2022.
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