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Cathrine Laksfoss: Hva vil Schibsted med Svosj? episode artwork

EPISODE · Oct 30, 2019 · 41 MIN

Cathrine Laksfoss: Hva vil Schibsted med Svosj?

from Shifter

Ukens gjest er Cathrine Laksfoss, administrerende direktør i Schibsted Distribusjon. Selskapet hennes må klare å bygge nye forretningsområder før papiravisen dør ut. Et av de nye initiativene er tjenesten Svosj, som blant annet blir sammenlignet med Amazon Prime. Men er det en rimelig sammenligning?Tema: Hvorfor kjemper Schibsted Distribusjon mot klokka?Utfordringene med å skape sømløse kundereiserHvorfor lansere Svosj?Hva er målet?Utfordringenene med tjenesten?MerkevarestrategiInnovasjonsledelseMye merProgramleder: Lucas Weldeghebriel, journalist og gründer i Shifter.Obs! Beklager litt dårlig lyd i denne episoden. Hosted on Acast. See acast.com/privacy for more information.

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Cathrine Laksfoss: Hva vil Schibsted med Svosj?

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