Catriona Pollard on How To Get Publicity So You Go From Zero To Hero

PR is a cost-free and powerful way to increase awareness of your personal brand and build recognition and positioning as an expert.You don't need to be a celebrity or large corporation in order to attract media attention.Catriona explains three ways to get publicity: a media release is the traditional way of contacting journalists, a media pitch - which is Catriona’s favorite, and with contributed articles.The most important thing to have in place before reaching out to the media for publicity is a clear strategy.Pique the interest of journalists by coming up with a great media angle that is significant, timely, prominent, or based on human interests.Click to view: show page on Awesound