Cattle ID is More Important Than Ever Ft: Ritchey Tags CEO Bryce Kelley EP: 84

Send us Fan MailFor more than 60 years, Ritchey Tags has built its name around one simple promise: making the tag that never fades.In this episode of Registered Ranching, Tucker sits down with Ritchey Tags President and CEO Bryce Kelley to dive into the story behind one of the most recognizable names in livestock identification. Founded in 1964, Ritchey Tags began with a solution to a problem ranchers know all too well—faded, unreadable ear tags—and that commitment to creating dependable livestock identification continues today.Bryce takes us behind the scenes of what goes into making a Ritchey Tag, why proper tag placement matters, and the thought and effort that goes into creating products ranchers can depend on. We also talk through the different tag colors and products Ritchey offers, how R.A. Brown Ranch uses those colors as part of its own identification system, and ways producers can get more out of their tags.Beyond the products, we get into the people and leadership behind the company. Bryce shares his journey with Ritchey Tags, what he has learned through leading the business, and how the company is building on more than six decades of history while continuing to serve the livestock industry.From the story behind the tag to the details that make it work, this episode is a look at what it takes to build a product—and a reputation—designed to last.Support the showWanna rep the brand and show the world you're about that ranch life? Snag your Registered Ranching merch now at RegisteredRanching.com. Hats, tees, hoodies, all the cowboy-approved gear you need to look sharp whether you’re in the saddle or the city!And don’t forget to follow along the ride:📱 Instagram / TikTok / Facebook / YouTube: @tuckerbrownrab🎙️ Podcast clips, behind-the-scenes ranch content, cowboy skits, and real-deal ag talk, we’re bringin’ it all!Let’s keep the ranch in the family, and the family in the ranch.Y’all stay classy, and ranch on ‘em.USE AMBROOK To help YOU with your ranching & farming finances!! USE Code: TUCKERBROWN!