Caught in the Crossfire: Larry Murrin and the Brazilian Beef Wars

Bord Bia is at the centre of one of the most explosive rows in Irish farming in years. Protests outside and inside its headquarters. A Dáil motion calling for the chair to go. Farmers, Sinn Féin and the government pulling in opposite directions. At the heart of it all is Larry Murrin, Bord Bia chair and CEO of Dawn Farms, and the revelation that a small share of the company’s beef is sourced from Brazil. Supporters say it’s a standard global supply chain practice. Critics say it shreds the credibility of Ireland’s food brand. On today’s podcast, Ciara Doherty is joined by Francess McDonnell of Agriland, who has been tracking the controversy from the start and has spoken directly to Murrin, and by Thomas Hubert, editor of The Currency, on the politics, the pressure on government, and what this row tells us about power, trust and fault lines in Irish agriculture. 🌍 The backstory behind the beef fight  Brazilian beef, EU trade rules, and the Mercosur deal didn’t come out of nowhere. In our recent explainer, we looked at how a Brussels trade agreement became a lightning rod for farmers — and why it still looms over today’s Bord Bia crisis. 🎧 Listen back here: https://www.newstalk.com/podcasts/newstalk-daily/beef-business-and-a-brussels-bust-up