Caviar for Breakfast with Champagne Bubble baths?

What sounds better? I'm a copywriter or... I'm a copywriter who specializes in creating "profit pumping" emails for fitness pros who sell online courses.  I think we both know the obvious answer.  This was something someone tweeted about last week.  Or somewhat similar to what he tweeted.  Anywhoo... He was expressing the importance of niching down, and becoming a specialist.  We all know that generalists fight for table scraps.  While specialists have Caviar for breakfast with champagne bubble baths. It's about getting ultra specific.  And it got me thinking.... This is exactly what you want to do when running your Facebook ads.  You want to call our your target market.  "Hey everybody..." is NOT a target market, either.  You want them to stop scrolling and think.... Hey! This is for me! What is this about? The ad copy should pursuade them to click the ad, if it's for them.  If not, they simply keep scrolling.  The first step in any advertising, is grabbing their attention.  Without that, you're just burning money.