CBL Episode #106 Interview-Crunchy Cleaning & Crafting Success: Eco-Friendly Entrepreneurship with Kathy Borie

This podcast is powered by Klean Freaks University.com — where real cleaners build real empires. From mop buckets to million-dollar systems, we teach you how to clean smarter, lead stronger, and scale faster.What if you could transform your passion for sustainability into a thriving business? Meet Kathy Borie, the inspiring force behind Crunchy Cleaning by Kathy, an eco-friendly cleaning venture that marries her love for nature with entrepreneurial spirit. Kathy shares her compelling journey from city life to the serene Poconos, where she found a community of like-minded individuals and built a brand dedicated to non-toxic cleaning solutions. She opens up about the challenges of balancing motherhood with the demands of entrepreneurship, and the strategies she employed to achieve financial independence and flexibility.Join us for an enlightening conversation on the intricacies of managing a cleaning business, where Kathy reveals her approach to client selectivity and the art of collaboration over competition. Discover the importance of using eco-friendly products and how Kathy crafts her own cleaning solutions to ensure a healthier environment for both clients and cleaners. She offers candid insights into the balance of maintaining high standards without overextending oneself, and the role of constructive feedback in fostering growth and professionalism in the industry.Explore with us the mindset required to run a small business and the emotional ties that bind an entrepreneur to their creation. Kathy unpacks the complexities of potential business expansion and the mental health considerations that come with it, along with her take on financial motivation and the societal misconceptions of the house cleaning industry. Her story is a testament to challenging stereotypes and advocating for the respect and recognition that professional cleaning services deserve. Tune in to learn from Kathy's passion-driven approach and how it continues to fuel her successful eco-conscious enterprise.Get the you are a bad ass book here: https://amzn.to/41X0Un9Join my email list here: https://klean-freaks-university.newzenler.com/f/welcome-to-klean-freaks-university-1 Support the showThanks for tuning in to Cleaning Business Life — the podcast for cleaning business owners who want to build a profitable, sustainable company without burning out.Hosted by Shannon Miller and Jamie Runco, each episode pulls back the curtain on what it really takes to start, grow, and scale a cleaning business — covering pricing, systems, leadership, boundaries, and the real conversations most people avoid.🎧 New episodes 2x weekly 📚 Resources, show notes, and programs: https://kleanfreaksuniversity.comBecause in life — and in business — clean is just the beginning.— Shannon & Jamie