CBL Episode #127-DoneZo with Boring Cleaners?: Meet Ryan from Long's Cleaning Products

This podcast is powered by Klean Freaks University.com — where real cleaners build real empires. From mop buckets to million-dollar systems, we teach you how to clean smarter, lead stronger, and scale faster.What does it take to transform a 75-year-old family cleaning manufacturing & supply company into a nationwide sensation? Ryan Long of Long's Products joins us to share the remarkable journey that began with his grandfather-in-law selling Fuller Brushes door-to-door after World War II.Ryan reveals how he married into the business and found his passion in the cleaning industry, eventually purchasing the company with his wife from her parents in 2015. The story unfolds with charming details about the founder making hand soap in repurposed Coca-Cola bottles with his chemistry teacher, establishing the foundations of a business that would evolve into a comprehensive janitorial supply company with their own proprietary chemical formulations.The conversation takes us through the company's explosive growth through TikTok, transforming from shipping around 300 packages annually to approximately 25,000 in just one year. Ryan shares his grassroots marketing approach, sending samples to content creators until their products—particularly the Donzo Degreaser and Digest Plus enzyme cleaner—began speaking for themselves. What makes this growth story unique is how Long's Products maintains their personal touch, with Ryan still working the front counter, knowing customers by name, and often helping mix chemicals and fulfill orders himself.We explore the delicate balance between tradition and innovation as Ryan describes maintaining old-school customer connections while embracing online ordering, shipping nationwide while continuing local deliveries, and involving the next generation without pressuring them to continue the legacy. His insights about quality formulations, transparent business practices, and building genuine relationships reveal why this small family business has developed such a loyal following among cleaning professionals.Ready to discover cleaning products that actually work and the family story behind them? Give this episode a listen, then check out Long's Products' Pelican brand line to experience what has cleaning professionals everywhere raving.www.longsproducts.comToilet Ring Removerhttps://www.amazon.com/gp/product/B076BYQ8YP/ref=cm_sw_r_fa_myi?m=ACXW6WFCQOKALFacebookhttps://www.facebook.com/longsproducts/ Support the showThanks for tuning in to Cleaning Business Life — the podcast for cleaning business owners who want to build a profitable, sustainable company without burning out.Hosted by Shannon Miller and Jamie Runco, each episode pulls back the curtain on what it really takes to start, grow, and scale a cleaning business — covering pricing, systems, leadership, boundaries, and the real conversations most people avoid.🎧 New episodes 2x weekly 📚 Resources, show notes, and programs: https://kleanfreaksuniversity.comBecause in life — and in business — clean is just the beginning.— Shannon & Jamie