CBP 313: How to Create Facebook Ads That Actually Produce Cash-Pay Patients

One of the most common things I hear from practice owners is some version of this: "I tried Facebook ads before, and they didn't work." Sometimes they hired an agency. Sometimes they boosted a few posts. Sometimes they spent a few hundred or even multiple thousand dollars, but never saw a patient walk through the door. The problem is that most practice owners never set up the campaigns in the unique way that is actually proven to produce patients… They either target the wrong audience, use the wrong offer, don't test enough variations, or quit before they collect enough data to know what's actually working. In this episode, I walk one of my Mastermind members through exactly how I would approach Facebook and Instagram ads for her niche. While the specifics were tailored to racket sports athletes, the framework applies to almost any Cash-Based practice. P.S. In association with this week's episode, and in celebration of Father's Day and my 47th birthday, I decided to do something really special for anyone who wants to know every single step of setting up a patient producing Facebook/IG Ad …  The exact process is outlined in detail in one of the nine lessons of my flagship lead generation course: Cash-Based Practice Marketing Intensive, and I put it on a whopping 50% discount until this coming Monday at midnight…  you're not only give you every step of what to do, it explains how to use AI to make it all faster and better along with Ad templates, examples, AI prompts, proven graphic templates …go to drjarodcarter.com/intensive and use promo code MORECASHPATIENTS at checkout to get 50% off. What You'll Learn in This Episode Why most Facebook and Instagram ad campaigns fail The first thing you should verify before building an ad How to structure a simple ad-testing campaign The difference between offers that generate leads and those that don't Why budget matters more than most owners realize How long you should realistically test a campaign The mindset required to make paid advertising work long term USEFUL INFORMATION: Check out our course: Cash-Based Practice Marketing Intensive