CBS Plans Addressable Commercials

from Cooper and Anthony Show · host Cooper Lawrence, Anthony Michaels

CBS plans sometime in the second half of 2021 to start making available new technology that will let advertisers buy commercials that are sent only to a particular subset of the network’s viewing audience. These so-called “addressable” ads can be coded in such a way that they reach only consumers believed to be interested in buying a truck; executives who make decisions about business software; or families expecting their first child.  More at www.CooperandAnthony.com, and watch us nightly at 7pm EST https://www.twitch.tv/cooperandanthony

What this episode covers

CBS plans sometime in the second half of 2021 to start making available new technology that will let advertisers buy commercials that are sent only to a particular subset of the network’s viewing audience. These so-called “addressable” ads can be coded in such a way that they reach only consumers believed to be interested in buying a truck; executives who make decisions about business software; or families expecting their first child. More at www.CooperandAnthony.com, and watch us nightly at 7pm EST https://www.twitch.tv/cooperandanthony

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CBS Plans Addressable Commercials

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This episode was published on May 19, 2021.

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