CCPA's Biggest Challenge: Where's The Data?

The California Consumer Privacy Act is being touted as one of the strongest privacy regulations in the U.S. enacted so far. However, though the CCPA was adopted on January 1, 2020, the act still has several loose ends and privacy loopholes that need to be fleshed out. At a high level ,the CCPA mandates strict requirements for companies to notify users about how their user data will be used and monetized along with giving them straightforward tools for opting out. However, one of the bigger challenges with the CCPA is the question of tracking the location of that user data, Terry Ray, SVP and fellow with Imperva, tells Threatpost.