CDP and the Purpose of using Customer Insights with Oli Ward

FULL SHOW NOTES https://podcast.nz365guy.com/298 Oli Ward’s life, educational and career background.  Discussions about Oli’s journey within Microsoft and with Customer Insights?  What does Oli’s current role involve?  What skills do people need to succeed in Pre-Sales?  What is a Customer Data Platform (CDP)?  The benefits of using a CDP app, and what makes a CDP different?  What is the difference between a CDP and CRM?  What is Customer Insights, and what is its purpose?  How do you enable AI in Dynamics 365 customer insights?  What Is Master Data Management, and how is it related to CDP?  How MDM and CDP work together?  The importance of MDM?  What MDM does?  What level of expertise should people have before engaging in customer Insights?  Has Covid19 affected the demand for CI?  An overview of what Microsoft Synapse is.  Talks about Microsoft Synapse and how does it work with Customer Insights?  The effect of the COVID-19 pandemic on your customers and in business? CREDITS Music by: StockSounds Title: Energetic Upbeat Pop Summer Licensee: Cloverbase Limited Microsoft 365 Copilot Adoption is a Microsoft Press book for leaders and consultants. It shows how to identify high-value use cases, set guardrails, enable champions, and measure impact, so Copilot sticks. Practical frameworks, checklists, and metrics you can use this month. Get the book: https://bit.ly/CopilotAdoptionSupport the showIf you want to get in touch with me, you can message me here on Linkedin.Thanks for listening 🚀 - Mark Smith