CDP Consolidation- The Inevitable Squeeze

The Customer Data Platform space- it's getting a bit crowded, isn't it? So, what happens? Smaller players get gobbled up by the big guys. It’s a natural cycle- too many fish in the sea, some get eaten. We see it happening, talk about who’s buying who, and who might be next. This consolidation thing- it’s a cycle, and it comes with a few wobbles, particularly around what happens with all that user data. Get ready for it. This episode is presented by platformeconomies.com - and if you are interested in matters of architecture, make sure to get my book on IT Architecture today: ⁠https://a.co/d/gK7YzOL⁠ (US) / ⁠https://amzn.to/3OkwqE9⁠ (DE)