CDP Kullanımının E-ticaret Optimizasyon Süreçlerine Olan Etkisi

from Dijital Atölye & Pazarlama Sohbetleri · host BoostROAS

Reachpeople'ın kurucusu Sinan Elver ile Customer Data Platform üzerine sohbet ederken yayına Digitailor'ın kurucusu Yiğit Yazgı ve Ars Programmatica'nın kurucusu Onur Özcan katıldı 🔥🔥🔥CDP nedir ile başlayan sohbet, kullanıcı verisinin toplanması, tekilleştirilmesi, segmentasyonu ve platform bağımsız iletişim dilinin kişiselleştirilmesi ile devam ediyordu ki, katılımcılardan gelen teknik sorular ile birlikte cookie'lerin olmadığı senaryolarda retargeting'in nasıl mümkün olabileceğinden, data scientist uzmanının oluşturduğu modellemelerin CDP içerisinde kullanımına kadar derinleşti.Sinan Elver: https://www.linkedin.com/in/sinanelver/Yiğit Yazgı: https://www.linkedin.com/in/yigityazgi/Onur Özcan: https://www.linkedin.com/in/oozn/Keyifli dinlemeler 🧶

Episode metadata supplied by the publisher feed · Published Apr 24, 2020

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CDP Kullanımının E-ticaret Optimizasyon Süreçlerine Olan Etkisi

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This episode is 1 hour and 48 minutes long.

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This episode was published on April 24, 2020.

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