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EPISODE · Apr 14, 2016 · 10 MIN

CEB: Applying and Developing Consumer Insight

from B2B Nation · host B2B Nation

Rob Chen is the CMO at CEB. CEB is a best practice insight and technology company and they recently held a Sales and Marketing Summit in Las Vegas. I met up with Rob there to discuss how working for a company that’s constantly researching best practices for marketing can test and utilize those insights. Read more: http://technologyadvice.com/blog/marketing/behind-the-scenes-insights-from-the-2015-ceb-sales-and-marketing-summit/

Episode metadata supplied by the publisher feed · Published Apr 14, 2016

What this episode covers

Rob Chen is the CMO at CEB. CEB is a best practice insight and technology company and they recently held a Sales and Marketing Summit in Las Vegas. I met up with Rob there to discuss how working for a company that’s constantly researching best practices for marketing can test and utilize those insights. Read more: http://technologyadvice.com/blog/marketing/behind-the-scenes-insights-from-the-2015-ceb-sales-and-marketing-summit/

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This episode was published on April 14, 2016.

What is this episode about?

Rob Chen is the CMO at CEB. CEB is a best practice insight and technology company and they recently held a Sales and Marketing Summit in Las Vegas. I met up with Rob there to discuss how working for a company that’s constantly researching best...

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