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Jan 28, 2016 22 min

CEB: Challenger Customer Panel Discussion

from B2B Nation Hosted by B2B Nation

This podcast was recorded on site at the CEB Sales and Marketing Summit in Las Vegas, Nevada and dives into the Challenger Customer as well as the themes and trends from the conference. Guests include: Patrick Spenner, the Director of Strategic Initiatives for CEB's Marketing practice, Brent Adamson, Principal Executive Advisor at CEB, Nick Toman, Sales Practice Leader at CEB, and Jill Konrath, a frequent speaker, author, and influencer. Read more: http://technologyadvice.com/blog/marketing/behind-the-scenes-insights-from-the-2015-ceb-sales-and-marketing-summit/ Find out more about the Challenger Customer: https://www.cebglobal.com/top-insights/challenger-customer.html

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This episode is 22 minutes long.

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This episode was published on January 28, 2016.

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