EPISODE · May 15, 2023 · 26 MIN
Cedar & Lauren @ The Good Patch
from The Omnichannel Marketer · host Kait Stephens
In this episode, we meet Cedar Carter, CEO of the Good Patch and Lauren Farraye, head of Ecommerce & Digital at The Good Patch. The Good Patch is a plant and hemp-based wellness patch experiencing triple-digit growth and available in 10,000 retail locations.Topics covered in this episodeOrganic retail first expansionWhat an Omnichannel strategy looks likeThe value of a brand compassLearnings from launching in TargetWhat is middle funnel in CPGSpeaking in resultsKey TakeawaysA brand should be present at every touch point in the consumer journeyThere’s no such thing as a silver bullet in marketingAlways be testing somethingMeasure with a full-funnel viewCustomers may not be different across channels but behaviors arePlease let us know your thoughts about the episode!Where to find Cedar and Lauren:Cedar: https://www.linkedin.com/in/cedar-carter-43319611/Lauren: https://www.linkedin.com/in/laurenkanick/Where to find Kait Stephens:Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/Website: www.brij.it SUBSCRIBE TO THE OMNICHANNEL MARKETERwww.theomnichannelmarketer.com
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In this episode, we meet Cedar Carter, CEO of the Good Patch and Lauren Farraye, head of Ecommerce & Digital at The Good Patch. The Good Patch is a plant and hemp-based wellness patch experiencing triple-digit growth and available in 10,000 retail locations. Topics covered in this episode Organic retail first expansionWhat an Omnichannel strategy looks likeThe value of a brand compassLearnings from launching in TargetWhat is middle funnel in CPGSpeaking in resultsKey Takeaways A b...
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Cedar & Lauren @ The Good Patch
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