Celebrating 25 Years of Xibeo: The State of Trade Show Marketing Today

In this episode, Adam Torres interviews Theron Whitney, Co-founder & Vice President of Xibeo, about Xibeo’s 25-year journey, the power of customer service, and lessons learned from decades in trade show marketing. About Theron Whitney Theron Whitney is a seasoned trade show marketing professional focused on helping companies build stronger brand awareness and create impactful presence at events. He works closely with organizations to develop strategic exhibit solutions while also supporting broader marketing efforts that elevate a company’s overall brand. His approach is rooted in understanding each client’s unique goals and delivering solutions that drive visibility and engagement. With hands-on experience across the full lifecycle of exhibit development, Theron has worked in the shop building exhibits from scratch, designing booths, assisting with graphic design, and managing trade show logistics. He also has extensive experience overseeing client booths at live events, giving him a practical, end-to-end perspective on what it takes to execute successful trade show experiences. In addition to trade show work, Theron has helped expand his company’s capabilities into commercial interior design, including restaurants, retail spaces, and corporate lobbies. He specializes in creating customized, affordable exhibits that are lightweight, modular, and cost-effective—while still maintaining a polished, custom look for both purchase and rental solutions. About ⁠Xibeo⁠ Xibeo is a leading exhibit and event solutions company dedicated to helping brands create memorable, high-impact experiences. Founded in 2001, the company has grown from a small team into a trusted partner for businesses seeking to elevate their presence at trade shows, corporate events, and custom environments. With a focus on innovative design, expert craftsmanship, and exceptional customer service, Xibeo transforms client ideas into engaging, results-driven brand experiences. At its core, Xibeo offers comprehensive, turnkey services that cover every stage of the exhibit process—from concept and design to production, logistics, installation, and on-site management. The company specializes in custom-built exhibits, modular and portable displays, and unique rental solutions tailored to each client’s brand and objectives. Backed by a team with decades of industry experience, Xibeo is known for delivering creative, high-quality solutions that not only stand out visually but also maximize functionality and return on investment. Beyond trade shows, Xibeo has expanded its capabilities into designing and building commercial interiors, including retail spaces, restaurants, and corporate environments. This evolution reflects the company’s broader mission: to create immersive brand experiences across multiple platforms. With a commitment to innovation, collaboration, and long-term client partnerships, Xibeo continues to push the boundaries of experiential marketing while helping businesses make a lasting impact. Watch Full Episode on ⁠Youtube⁠, --- Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast:⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website:⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here:https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices