Celebrating International Cocktail Culture

This week, New Orleans once again welcomes Tales of the Cocktail, an annual gathering of cocktail and spirits industry professionals. In honor of their arrival, we take a look at both a new player in the bar game and an old story about how a traditional favorite made its way into your glass. First, cocktail culture is making a notable splash throughout the African continent. We sit down with Mark Talbot Holmes, co-founder of Ajabu, a twice-yearly festival in Cape Town, South Africa, which highlights all aspects of this burgeoning business. Then, we hear from two-time James Beard Award winner Ted Genoways, author of Tequila Wars: Jose Cuervo and the Bloody Struggle for the Spirit of Mexico. Ted tells the real story behind the rise of Mexico's tequila industry – a tale that involves building railroads, a world's fair, the Mexican Revolution, and even American Prohibition. At the center of the story is Jose Cuervo, who isn't just a brand, but a real person born in Mexico's Tequila Valley in the late 19th century. His investment, innovation, and some clever maneuverings ensured the industry's survival and eventual flourishing success. Surprisingly, Ted's book is the first biography written on the legendary tequila-maker. For more of all things Louisiana Eats, be sure to visit us at PoppyTooker.com.