Celebrating The Customer With User Generated Content

On this episode of the Social Business Engine podcast, Bernie Borges interviews Tom Schwab of Goodbye Crutches. Tom is on a mission to share his learned insights about the power of "marketing is not a department" through user generated content coming from loyal customers. In this episode we discuss the five keys to build and harness long term customer relationships through user generated content. This episode is sponsored by PeopleLinx: Social Selling Made Easy. Learn How to Empower Employees to Become Brand Advocates.