Celebrating the Holidays with Luray/Page Chamber

As the holiday season approaches, Page County residents eagerly anticipate the 10th annual Chamber Holiday Festival, a beloved event that has grown from a modest community open house into a vibrant celebration. In this episode of "The Valley Today," host Janet Michael talks with Gina Hilliard, president of the Luray-Page Chamber of Commerce, to discuss the festival's evolution and the many ways it brings the community together. From Humble Beginnings to a Holiday Extravaganza Initially, the festival offered little more than photos with Santa and a few cookies at the Chamber's visitor center. However, over the past decade, it has blossomed into a large-scale event that now features a wide array of activities. Gina enthusiastically describes how families return year after year, making the festival a cherished part of their holiday traditions. The event, held at the historic train station in Luray, now includes themed photo booths—this year's "Polar Express" train motif promises to delight children and adults alike. A Feast for the Senses Attendees can look forward to festive treats such as cookies, popcorn, hot cocoa, and holiday punch, all provided free of charge. Fire pits for s'mores, live holiday music, and performances by local choirs and schools add to the magical atmosphere. Children can participate in Santa's workshop, crafting ornaments and cards to take home, while families enjoy the bustling holiday market filled with unique gifts, homemade treats, and stocking stuffers. Community Collaboration and Giving Back The festival's success relies on the support of local businesses, volunteers, and sponsors. Gina emphasizes the importance of community involvement, inviting businesses to sponsor various aspects of the event—from the kids' craft area to the hot chocolate stand. Volunteers, often employees of sponsoring companies, help ensure the festival runs smoothly, reinforcing the spirit of giving that defines the season. Beyond the Festival: A Season of Local Engagement Transitioning from the festival, Janet and Gina highlight the countywide "shop small" promotion, which encourages residents to support local businesses not just on Small Business Saturday, but throughout the entire holiday season. Shoppers can submit receipts from local stores and restaurants for a chance to win generous shopping sprees, with prizes funded by community sponsors. This initiative, Gina notes, extends to all three towns in Page County—Luray, Stanley, and Shenandoah—ensuring that the benefits of shopping local are felt across the region. A Calendar Full of Holiday Cheer In addition to the festival and shopping promotion, the Chamber organizes a variety of events to keep the community engaged. From business networking socials to educational seminars, there is no shortage of opportunities for residents to connect and celebrate. Notably, the Chamber's partnership with local organizations and businesses ensures that these events remain accessible and inclusive. Staying Connected For those seeking more information, Gina directs listeners to the Chamber's website and social media pages, where event details and updates are readily available. She encourages anyone interested in volunteering or sponsoring to reach out, underscoring the Chamber's commitment to fostering a strong, supportive community. Conclusion: A Season to Remember Ultimately, the Chamber Holiday Festival and its companion events exemplify the warmth and togetherness that define Page County during the holidays. As Gina and Janet's conversation reveals, these traditions not only create lasting memories for families but also strengthen the bonds that make the community thrive year after year.