Celebrating Trekk's 30th anniversary with BIG news

In the season 2 finale of Sidetrekked, Emilee and Shayne are joined by Trekk CEO Laura Bennett to celebrate the 30th anniversary of Trekk — and to discuss some very exciting changes to Trekk ownership beginning in 2026. They discuss how and when Trekk was founded (2:00), how the company evolved over the years (8:30), the changes in the marketing landscape and how those changes have impacted Trekk culture (20:08), and what makes Trekk unique compared to other agencies today. Then, they discuss Laura’s official retirement and the new roles for Emilee and Shayne starting in January, and what the future of Trekk looks like — spoiler alert, the future is very bright (28:00). Finally, in Mics at the Bar, Shayne reminisces about a series of free workshops Trekk offered to help companies refine their brand identity (34:17).