Celebrities and Consumers

In this episode of Globalcast, Daphne Kasriel, Consumers Editor for Euromonitor International, discusses the impact of celebrities on consumer trends, lifestyles and buying habits. Learn about: The relationship between celebrities and consumer trends How consumer aspiration for the celebrity lifestyle impacts buying habits and lifestyles The influence of "celebrity worship" on emerging markets Ageing in celebrity culture and how it applies to consumers Lots of brands claim to be number one… but can they prove it? At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.