Celebrity Aesthetician Joanna Czech on building the "Rolls Royce" of Skincare

When Joanna Czech is not prepping Kourtney Kardashian and Travis Barker for the Met Gala or working with Kim Kardashian on SKKN, Czech is the founder and CEO of Joanna Czech Skin Care. From packaging to product, Czech has reimagined the standard skincare to a whole new level and has been hailed the “Rolls Royce” of skincare by her notable clients. In this episode, you'll learn: How Joanna became the most sought out celebrity estheticianTime management as an aesthetician with high profile clients and CEO of a rapidly growing brand with a DTC and retail businessCreating a differentiated and highly sought-after hero product that took the entire skincare industry to new heightsHer skincare philosophy and explains how her treatments are based on the conditions of the skin rather than the typeThis episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co