Celonis' Chris Sheen: How Employee Advocacy Outperforms Brand Channels

What happens when your employee advocates reach more people than your company's LinkedIn page?In this episode, Chris Sheen, Director of Social at Celonis, shares how they've scaled employee advocacy into a core pillar of their social strategy. With over 1,000 employees signed up, Celonis' program now delivers more reach and, in many cases, more results than their brand channels.You'll learn how Celonis achieved this scale, why reach alone isn't the only metric that matters, and how they're navigating the tricky balance between brand consistency and authentic personalization in an AI-driven world. Chris also opens up about leadership buy-in, reporting on impact, and the underrated power of human-written posts.This is essential listening for marketers seeking to grow or optimize an advocacy program, particularly in global, fast-paced organizations where trust and authenticity are more crucial than ever.Want to take your employee advocacy strategy to the next level? Get your FREE Employee Advocacy Health Check to find out how you compare with your competitors: here.Enjoyed this episode? Be sure to follow the show and connect with Chris Sheen on LinkedIn for more insights.