Cenário Econômico #864 - Comércio antecipa datas comemorativas para estimular vendas e driblar juros altos

from Cenário Econômico com Leandro Resende · host Rádio CBN

Supermercados já exibem ovos de Páscoa nas prateleiras antes mesmo do Carnaval, reforçando uma estratégia cada vez mais comum do comércio de antecipar datas comemorativas.Em reportagem da jiornalista Déborah Marques, um especialista explicou que a iniciativa busca ampliar o tempo de exposição dos produtos, conquistar o consumidor de forma gradual e garantir faturamento em um cenário de juros elevados e consumo mais contido no início do ano.A antecipação ajuda o comércio a diluir estoques, planejar melhor as vendas e manter o fluxo de caixa em um período tradicionalmente mais fraco para a economia.

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This episode was published on February 6, 2026.

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