CENO Down 2 Earth interview

What happens when independent artists no longer have to wait for a record label to fund them? Los Angeles independent rapper CENO has an album coming November 6 called The Album. It hasn’t been released yet. But 6 figres has already been generated around the project. No major-label album release. No hit record driving the numbers. No millions of streams. And that’s where the story gets interesting. Publications including AllHipHop, The Source, The Hype Magazine, Music-News.com and a growing list of music outlets have begun covering the unusual story behind CENO and asking essentially the same question: How does an independent artist generate six figures before the public has even heard the album? The answer involves a new platform called Imblem and an entirely different way of thinking about the relationship between artists, their audiences, creative works and royalties. But the $ is only part of the conversation. The bigger question is what this could mean for the future of the music business. #westcoasthiphop #southcentral #musicbusiness