Centralization in Multifamily: The Hard Skills Aren't the Hard Part │ Brittany Gonzalez, Senior Manager of Centralized Services at RangeWater

Brittany Gonzalez has built centralized services teams twice, at two different organizations. Brittany is Senior Manager of Centralized Services at RangeWater Residential. Before RangeWater, she spent over six years at Cardinal Group, starting as an assistant community manager in student housing before becoming one of the earliest hires on Cardinal's centralized services team. Jacob Kosior and Brittany get into what it actually looks like to go from on-site burnout to building a centralized program across 75,000+ units. They talk about the moment she realized the community manager role wasn't for her, what changed when she moved into centralized services, the skills she looks for when hiring that have nothing to do with property management experience, and more. In this episode: 00:18 — Introduction01:01 — Getting to Know Brittany03:28 — From On-Site to Centralized07:27 — Why Centralization Matters09:10 — New Tools and Workflows12:31 — Building the Right Team16:45 — AI in Work and Life New episodes twice a month. Follow the show so you never miss one. In Good Company is a multifamily podcast by EliseAI.