Centralized Strategy, Local Impact: Cracking the Franchise Code

from Business RadioX® Network · host Stone Payton

In this episode of Franchise Marketing Radio, host Lee Kantor speaks with Melissa Telsrow, president and co-founder of Hiper, about solving the complexities of digital marketing for franchise and multi-location brands. Melissa explains how Hiper helps franchisors balance centralized brand control with local flexibility. Many franchise systems struggle with inconsistent messaging when individual locations manage […]

Episode metadata supplied by the publisher feed · Published May 1, 2026

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Centralized Strategy, Local Impact: Cracking the Franchise Code

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